Our Story

Photo placeholder

Andrea & João
Lisbon, 2024

January 2025

Hey,

We should be honest with you. We started this because we were failing.

When we started our family, we thought we'd be the present parents. The ones who put the phone away. The ones who are actually there.

But then we watched ourselves become the parents who say “one sec” while scrolling. The ones whose kid tugs at their sleeve while they're checking email. The ones who are physically present but mentally somewhere else.

It's not just us. It's all of us. Our phones, our work, AI, the endless stream of content. The world is designed to pull us away from the people sitting right next to us.

We realized: our kid is young now. These years are finite. And we were spending them half-present, half-distracted, always “almost done” with something.

So we built this. Not as a fix. As a practice. One hour a week where everyone puts the devices away and does something together. Something interesting enough that we don't miss the screens.

It's working for our family. We hope it helps make yours magical too.

Andrea & JoãoFounders, Offline Rituals

Building this for the family we're becoming.

— A & J

The principles behind everything we make.

Everyone participates

These aren't activities for kids while parents supervise. Everyone's in it. Parents too.

No shame, no lectures

We all struggle with screens. Guilt doesn't help. Having something better to do helps.

Interesting, not virtuous

If it's not genuinely compelling, it won't compete with screens. "Good for you" isn't enough.

Zero friction

No supplies. No prep. If there's friction, families don't show up. We design it out.

Practice over perfection

Miss a week? Do it badly? Still counts. This is a practice to return to, not a streak to maintain.

Together, imperfectly

The goal isn't to be a perfect family. It's to be a present one.

See if it works for your family.

Try your first ritual free. One hour. Everyone puts the devices away. Notice what happens.